Blogger Gathering Makes Big Impression

More than three billion Twitter impressions relating to Ireland and the TBEX conference were generated globally over the last two weeks.

It coincided with more than 600 of the world’s top travel social influencers gathering in Killarney to attend TBEX Europe, the largest gathering of travel bloggers, writers, content creators and social media influencers in Europe.

This highly influential group – with a combined reach of 380 million travel fans – also explored Ireland over the last fortnight on bespoke Fáilte Ireland fact-finding trips to experience first-hand what Ireland’s Ancient East, the Wild Atlantic Way and Dublin have to offer. They have been sharing their experiences and photos as they travelled and we have captured some of their reactions to their trip on video – watch it here.

Before they left, 90 of the most influential travel bloggers gathered in Fáilte Ireland’s HQ in Dublin for a farewell meeting and to say goodbye after a very active two weeks.

Bidding the bloggers farewell, Fáilte Ireland CEO, Paul Kelly said:

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“TBEX Europe gave us a great opportunity to bring so many travel bloggers, traditional travel media, digital content creators and social media influencers to Ireland all at once. Observing the activity online, Ireland is already reaping the benefits of their time spent here.

With 3 billion Twitter impressions, we have certainly ensured an increased digital footprint for Ireland over the last fortnight but, crucially, all these delegates will be creating Irish related output and content for weeks to come ensuring a strong after-effect to the event. We hope that in all their sharing and showing, their content will reinforce the many reasons why Ireland should be a destination of choice for their many followers.”

Since its inception in 2009 TBEX has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific. In 2016, TBEX events across the globe reached over 358 million travel consumers worldwide.

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