Gillian Horan: The Inside Story

by Gillian Horan, The Pudding Brand

The availability of talent is one of the biggest challenges facing businesses in Ireland and internationally. To attract the best, you need a strong employer brand. If they don’t know what it’s like to work for your company, you risk losing valuable candidates to other employers.

Companies such as Workday know this. It has featured on the Great Place to Work list for the past five years and this year was the second time it achieved the top spot. Last year’s winner, AbbVie, was ranked second, followed by Salesforce, Version 1 and HubSpot.

All of these organisations have strong employer brands. It is vital for businesses to invest in employer branding, particularly if they are growing globally or hiring from a younger demographic.

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