Digital Transformation for Irish Greyhound Tracks

The Irish Greyhound Board (IGB) has announced a five-year technology partnership with Irish cloud service and IT solutions provider, Innovate Business Technology. The partnership hopes to bring about a digital transformation to enhance the sport’s customer experience.

Innovate will provide an infrastructure that will enable IGB to expand the use of video services, cope with peaks in betting demand, and also improve its on-premise customer experience. The service involves the migration of the IGB’s infrastructure from Amazon Web Services to Microsoft Azure, and optimises the company’s investment to allow for future growth and innovation.

Innovate will also deliver productivity solutions to IGB’s staff, allowing them to work more securely and efficiently using Microsoft Office 365 suite of products.

“The Irish Greyhound Board is continually looking to use technology to enhance the customer experience, both within our stadia and for clients remotely accessing our services,” commented Joe Lewins, Director of Tote and Wagering. “Our partnership with Innovate will produce many obvious boosts to the racing consumer, such as enabling us to seamlessly integrate their tote betting, refreshments, food and drink onto a single payment point.”

Pictured above: Jim Hughes CEO Innovate, Annette Soraine CCO Innovate and Joe Lewins Director of Tote and Wagering Irish Greyhound Board (IGB) at the announcement of a five-year deal between IGB and Innovate Business Technology