User Experience, Gaining Experience

Fiona Murphy, co-founder and Director of Ireland’s first user experience (UX) design agency Frontend, recognised the need for specialist design services for interactive technology back in the 1990s.

An industrial design graduate from the National College of Art and Design, Murphy completed a master’s in interactive multimedia from the Royal College of Art in 1996. She had gone to college and was friends with Niall O’Sullivan, founder of web design and content company Nua. He asked her to run a media company for him, O’Sullivan Associates, where she gained further insights.

“Very early on I did some research into different methodologies and realised research could be a very important component in terms of informing design for technology,” she says. “This led to a strong user centric design process, which is fundamentally similar to what we still do today at Frontend.”

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Kinzen Co-Founder Talks Real News

Áine Kerr started her a career as a political correspondent writing for national papers before becoming head of content and then managing editor at Storyful. Up until 2017 she led global journalism partnerships at Facebook in New York.

Kerr’s dedication to improving how we consume news led her organically to her next venture as co-founder and Chief Operating Officer of Kinzen, a start-up developing solutions to control your news experience. Along with her co-founders Paul Watson and Storyful founder and former Twitter Ireland boss Mark Little, Kerr sought to create a news experience that the user can control and tailor to suit their needs and tastes – a personalised, authentic experience amid an era of misinformation, mistrust and fake news.

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Gillian Horan: The Inside Story

by Gillian Horan, The Pudding Brand

The availability of talent is one of the biggest challenges facing businesses in Ireland and internationally. To attract the best, you need a strong employer brand. If they don’t know what it’s like to work for your company, you risk losing valuable candidates to other employers.

Companies such as Workday know this. It has featured on the Great Place to Work list for the past five years and this year was the second time it achieved the top spot. Last year’s winner, AbbVie, was ranked second, followed by Salesforce, Version 1 and HubSpot.

All of these organisations have strong employer brands. It is vital for businesses to invest in employer branding, particularly if they are growing globally or hiring from a younger demographic.

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Marketers see value in social media

Multiethnic Group of People Meeting with Symbol

Seventy per cent of Irish marketers plan to increase their marketing budget given to social media in 2016, according to new research by Edelman and the Marketing Institute of Ireland.

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