Fiona Murphy, co-founder and Director of Ireland’s first user experience (UX) design agency Frontend, recognised the need for specialist design services for interactive technology back in the 1990s.
An industrial design graduate from the National College of Art and Design, Murphy completed a master’s in interactive multimedia from the Royal College of Art in 1996. She had gone to college and was friends with Niall O’Sullivan, founder of web design and content company Nua. He asked her to run a media company for him, O’Sullivan Associates, where she gained further insights.
“Very early on I did some research into different methodologies and realised research could be a very important component in terms of informing design for technology,” she says. “This led to a strong user centric design process, which is fundamentally similar to what we still do today at Frontend.”